A customer relationship management (CRM) solution makes it easier to manage your business' interactions with your customers and leads within an organized interface. CRMs makes it easier to connect with your prospects and leads. This is especially important in our ever changing business world where how your customers get their information and ultimately communicate is constantly evolving. Easily keep track of your contact's calls, emails, live chats, service requests and more within your CRM. This is crucial in larger organizations where multiple employees are talking to a customer or lead. It's crucial so you are providing current, accurate information to your customers and leads each time you speak with them.